Bisa Ekspor Apps Revamp
Bisa Ekspor Apps Revamp
Bisa Ekspor Apps Revamp
Increase 61% new user with 64% of them join as membership
Increase 61% new user with 64% of them join as membership
Increase 61% new user with 64% of them join as membership
Timeline
Timeline
2023
2023
Platform
Platform
Android & IOS
Android & IOS
Role
Role
UI/UX Designer
UI/UX Designer
Team
Team
PM, Designer & Engineer
PM, Designer & En…
Timeline
2023
Platform
Android & IOS
Overview
Overview
Bisa Ekspor is a platform designed to simplify the process of learning about exporting, helping you become an expert exporter. It offers various services and features, including basic export learning materials, mentoring with expert practitioners, online seminars at Bisa Ekspor events, discussion forums for members, and more, all designed to enhance your export learning experience.
Bisa Ekspor is a platform designed to simplify the process of learning about exporting, helping you become an expert exporter. It offers various services and features, including basic export learning materials, mentoring with expert practitioners, online seminars at Bisa Ekspor events, discussion forums for members, and more, all designed to enhance your export learning experience.
Problem
Problem
After more than a year, the increase in new users and memberships is considered low.
The app's UI design is outdated and does not follow the latest trends. Additionally, the excessive use of colors makes it necessary to refresh and modernize.
After more than a year, the increase in new users and memberships is considered low.
The app's UI design is outdated and does not follow the latest trends. Additionally, the excessive use of colors makes it necessary to refresh and modernize.
Goal
Goal
Aims to boost new user sign-ups and memberships.
Modernizing the app's UI design according to the latest trends.
Aims to boost new user sign-ups and memberships.
Modernizing the app's UI design according to the latest trends.
The Journey
The Journey
Observe current UI trends
Observe current UI trends
To achieve the project goal, my partner and I started by observing the current UI design trends for the interface. We aimed to reduce the use of illustrations and incorporate more real images. We changed the font and its style, reduced the main and secondary colors, and simplified both the font and color schemes. Additionally, we updated the icon style.
To achieve the project goal, my partner and I started by observing the current UI design trends for the interface. We aimed to reduce the use of illustrations and incorporate more real images. We changed the font and its style, reduced the main and secondary colors, and simplified both the font and color schemes. Additionally, we updated the icon style.
Analyze other apps
Analyze other apps
Next, we analyzed other apps to understand their user experience. We retained some familiar user experience elements to ensure continuity for our users.
Next, we analyzed other apps to understand their user experience. We retained some familiar user experience elements to ensure continuity for our users.
Result
Result
New user increased
New user increased
After the revamped version was launched, new users increased by 61%, adding 77,494 compared to before.
After the revamped version was launched, new users increased by 61%, adding 77,494 compared to before.
Additional memberships
Additional memberships
Among these new users, 64% successfully joined the membership program, resulting in an additional 2,952 memberships.
Among these new users, 64% successfully joined the membership program, resulting in an additional 2,952 memberships.
